All Privacy for marketing articles
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WebinarRethinking the Marketing Tech Stack for Data Privacy
Marketing leaders are grappling with data and privacy challenges - a catalyst to rethink their tech stacks, customer experiences, and UX.
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FeatureProfiling and Marketing: Why the ICO’s Latest Fine Against Easylife Matters
The Easylife fine shows how some companies may be engaged in profiling without realising. The decision reminds us of the dangers of carelessly processing health data and demonstrates the important interaction between the GDPR and direct marketing laws.
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NewsGDPR, Transparency and Consent, and the Internet Advertising Bureau: Unpacking Six Questions For the CJEU
The Internet Advertising Bureau (IAB) Europe’s Transparency and Consent Framework (TCF) was supposed to be a “cross-industry best practice standard” to help thousands of publishers, adtech vendors and consent management platforms (CMPs) comply with the GDPR.