Rethinking the Marketing Tech Stack for Data Privacy
Marketing leaders are grappling with data and privacy challenges - a catalyst to rethink their tech stacks, customer experiences, and UX.
On-Demand Webinar Summary:
Three key takeaways for attendees:
- Learn about the data privacy challenges that marketers face today, and how privacy practitioners can and should partner with marketing to solve common problems
- Learn how privacy tech, such as consent management platforms, should be part of the new foundation for a modern privacy tech stack
- Understand the landscape of new privacy-safe marketing technologies and how they complement a privacy program, such as data clean rooms