Rethinking the Marketing Tech Stack for Data Privacy

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Marketing leaders are grappling with data and privacy challenges - a catalyst to rethink their tech stacks, customer experiences, and UX.

On-Demand Webinar Summary: 

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Three key takeaways for attendees:

  • Learn about the data privacy challenges that marketers face today, and how privacy practitioners can and should partner with marketing to solve common problems
  • Learn how privacy tech, such as consent management platforms, should be part of the new foundation for a modern privacy tech stack
  • Understand the landscape of new privacy-safe marketing technologies and how they complement a privacy program, such as data clean rooms