What ROI to expect from better consent & preference management?

Webinar Summary: On-Demand Session

In this session, you will discover different use cases of consent and preference management in retail, both physical and digital.

The speakers will explain what consent management is, how brands use it, and why privacy and compliance professionals should consider investing in it.

Why? Not only do consumers expect transparency when it comes to data collection (what data you have about them, for what purposes it is being collected…) but they also want to easily choose how it is being used (how to opt-out of data collection, easily adjust frequency of marketing messages…).

We will explain why and how it generates trust for your company, engagement in your marketing, and eventually higher revenue.

Key Takeaways:

•  Understanding why higher cookie consent rates on an e-commerce platform can lead to higher sales
•  See real examples of preference centers that enable consumers to modify their consents across channels
• Learning how non-marketing corporate staff easily can contribute to your CRM quality through delegated consent technology
• Discovering real-world retail cases studies of brands that improved their consent and preference management