In a bid to address concerns over privacy, Microsoft has announced that all cloud customers will have the capacity to hold and process personal data within the EU.

The announcement follows a similar move by Amazon Web Services (AWS) which opened the doors to EU-based data processing on EU servers towards the end of 2023. A number of tech companies have been taking such measures in the wake of evolving privacy and security laws in the Euro bloc.

Previously, Microsoft had only allowed certain elements of data processing to be undertaken within EU borders. The tech giant’s latest decision stretches those permissions to include information held within system-generated registers – data that is created automatically by its services being used.

Microsoft’s Chief Privacy Officer, Julie Brill wrote:

“Microsoft is empowering customers by bringing significant enhancements and new features to the EU Data Boundary for the Microsoft Cloud.

“Microsoft takes another decisive step in expanding its suite of trusted cloud services that respect European values and meet the specific requirements of our commercial and public sector customers in Europe.”

Know the risks

Compliant data storage has increased in complexity as transactions have spread across borders and world geographies, a phenomenon that can leave organisations unaware of precisely where data is held and whether or not processing is in line with local privacy laws.

The issues fall under the spotlight this month at Global Privacy Day, where experts will discuss best practice when dealing with data transfer regulations, and strategies companies need to employ to galvanise data protection in the modern era.

Not to be missed at Global Privacy Day

Safeguarding AI Data

Date: Thursday, January 25th 2024

Time: 13:30 – 14:00 GMT

This engaging discussion aims to demystify common misconceptions surrounding AI data protection while shedding light on factual insights. Participants will navigate through the intricacies of safeguarding AI-generated data, gaining a comprehensive understanding of essential practices.

Whether you’re an AI enthusiast, a data protection professional or simply curious about the intersection of AI and privacy, this session promises to unravel the complexities and provide practical insights for effective AI data protection.

Data Transfers: Bridging the Gap from Policy to Implementation

Date: Thursday, January 25th 2024

Time: 15:00 - 15:30 pm (GMT)

Delve into real-world examples, best practices and strategies for seamless data transfers. This session offers valuable insights to ensure that your data transfer practices align seamlessly with established policies.

Join us for a comprehensive exploration that bridges the gap between data transfer policies and their practical implementation.

Safeguarding AI Data and Data Transfers: Bridging the Gap from Policy to Implementation are just two of the exclusive sessions taking place at Global Privacy Day.

Click here to see the full agenda

Global Privacy Day

Taking place virtually on 25 January 2024, as part of Data Privacy Day, Global Privacy Day will bring together thought leaders and senior industry professionals to discuss the present landscape of data protection and privacy and the current and future challenges that professionals are up against.

This one-day event will provide a platform for attendees to network, exchange ideas, gain insight into the latest developments in the field of privacy, and the opportunity to discuss strategies and best practices to ensure the protection of data.

Click here to register for free for Global Privacy Day