Privacy For Marketing
Consumers are more aware and growing increasingly concerned about privacy issues, in fact a large proportion of customers will abandon a brand that uses their personal data without their knowledge.
Brands and marketers must not only understand the regulations surrounding data protection and privacy, but they must also understand the importance of trust in this new world of transparency.
Trust takes years to build, seconds to break and forever to repair
Consumers are increasingly wary about how their data is used, they feel many digital ads are too intrusive and they have negative opinions of brands next to inappropriate content.
As author Frank Sonnenberg explained;
“Trust is like blood pressure. It’s silent, vital to good health, and if abused it can be deadly.”
Privacy for Marketing will be aimed at:
Taking place at the ExCel, London on the 16th & 17th November 2022 and will attract an audience of senior marketing decision makers, CMO’s, Marketing Directors, Chief Revenue Officers, Chief Digital Officers, Sales Directors, Marketing managers, Brand Managers all looking for information, ideas, inspiration, and solutions to these challenges.
Our pre-qualified visitors are actively seeking solutions, looking to connect with suppliers and keep up to date with the latest innovations and technologies.
GRC World Forums also produce the PrivSec Global series, Digital Trust Europe and the Data Protection World Forum.
Interested in Exhibiting? Get in touch today!