Third-party cookies are not dead yet, but Google has signed their death warrant. How will advertisers and publishers adapt to the cookie-free future? We'll speak to the adtech pioneers seeking first-mover advantage in a new, more privacy-respecting advertising ecosystem.
About Privacy for Marketing
Consumers are more aware and growing increasingly concerned about privacy issues, in fact a large proportion of customers will abandon a brand that uses their personal data without their knowledge.
Brands and marketers must not only understand the regulations surrounding data protection and privacy, but they must also understand the importance of trust in this new world of transparency.
Trust takes years to build, seconds to break and forever to repair
Consumers are increasingly wary about how their data is used, they feel many digital ads are too intrusive and they have negative opinions of brands next to inappropriate content.
As author Frank Sonnenberg explained,
“Trust is like blood pressure. It’s silent, vital to good health, and if abused it can be deadly.”
Marketers need to understand the technology that crosses multiple channels, gathers information in real-time, enhances the consumer experience, and provides accurate data reports, all while remaining compliant.
Privacy for Marketing will bring together the best and brightest minds from the intersection of digital, data protection and privacy and technology – all under one roof.
Privacy for Marketing will feature top-level content and thought leadership discussions alongside a limited selection of technology vendors.
The data protection and privacy environment is continuously shifting and the, pandemic driven, acceleration of digital transformation is only making this environment more complex and marketers need to understand the security risks posed by data collection and its misuse.
Privacy for Marketing will be aimed at:
Privacy for Marketing will take place at the ExCel, London on the16th & 17th November 2022 and will attract an audience of senior marketing decision makers, CMO’s. Marketing Directors, Chief Revenue Officers, Chief Digital Officers, Sales Directors, Marketing managers, Brand Managers all looking for, information, ideas, inspiration, and solutions to these challenges.
”Privsec events are low on sales and high on information. The quality of content and knowledge of a broad range of experts make them an absolutely indispensable resource for anyone in the sector. These events are second to none for content and quality. I use them almost solely for my own learning, finding them always current, comprehensive and thought provoking.”
DPO for CABA charity
Why attend?
Privacy for Marketing is a two-day, content rich conference and exhibition that marketers, advertisers, media owners and communications leaders will visit to learn how to navigate a privacy-centric world.
The global regulatory landscape is constantly evolving, and the rules are becoming increasingly complex and nuanced.
Privacy for Marketing will offer attendees pragmatic solutions, no-nonsense advice and up to the minute information on relevant regulations.
Interested In Exhibiting?
We have a proven track record in attracting senior business decision makers, key buyers, and influencers with an appetite for information and knowledge to protect and accelerate their organisations.
Our pre-qualified visitors are actively seeking solutions, looking to connect with suppliers and keep up to date with the latest innovations and technologies.
Privacy for Marketing will be aimed at:
Taking place at the ExCel, London on the 16th & 17th November 2022 and will attract an audience of senior marketing decision makers, CMO’s, Marketing Directors, Chief Revenue Officers, Chief Digital Officers, Sales Directors, Marketing managers, Brand Managers all looking for information, ideas, inspiration, and solutions to these challenges.
Our pre-qualified visitors are actively seeking solutions, looking to connect with suppliers and keep up to date with the latest innovations and technologies.
GRC World Forums also produce the PrivSec Global series, Digital Trust Europe and the Data Protection World Forum.
1,000+ Attendees
40+ Speakers
25+ Exhibitors
What will be covered?
View The Full Agenda
Towards a Cookie-Free Future
The Transparency and Consent Framework (TCF): What Happens Next?
In February 2022, a Belgian regulator declared that the Transparency and Consent Framework (TCF)—the advertising model followed by thousands of companies across Europe—violated multiple provisions of the GDPR. What was so wrong with this "best practice" guide? And what will publishers, consent management platforms, and adtech vendors do next?
The End of Cookie Banners: Browser Signals and the Future of the Web
Since 2013, website operators have had to declare whether they respect "Do Not Track" (DNT) browser signals under the California Online Privacy Protection Act (CalOPPA). But new laws in California, Virginia and Colorado will force some businesses to actually obey a similar protocol, the Global Privacy Control (GPC). Moreover, the EU's upcoming ePrivacy Regulation could see a similar rule emerge across Europe. How will this change the digital marketing landscape
Does 'Surveillance Advertising' Actually Work?
Digital advertising runs on huge quantities of personal data—some of it highly sensitive. Advertisers insist that collecting all this data is necessary to deliver effective and relevant ads. But are there equally effective, less intrusive ways to deliver relevant ads?
Advertising, Analytics, and the International Data Transfer Problem
The data transfer problem remains the biggest puzzle in data protection—and it significantly impacts digital advertising and analytics. Google Analytics, used on millions of websites. has been declared incompatible with the GDPR due to Google's legal status as a US-based company. So are there GDPR-compliant alternatives to Google? How can website operators run analytics and advertising campaigns without violating data transfer rules?
Online Advertising Laws: The Global Patchwork
Marketing departments face rules about tracking, cookies and unsolicited marketing in almost every country in the world. But these rules vary dramatically—even between US states. Is there a one-size-fits-all approach that would enable compliance with all the rules at once? And if not, how can marketing teams deliver the most effective advertising across the world's regions?
Speakers at Previous GRC World Forums Events
Anthony Scaramucci
Former White House Director of Communications
Misha Glenny
Award-Winning Writer, Broadcaster and Sought After Keynote Speaker
Michelle King
Managing Director of Equality Forward, Former Director of Inclusion, Netflix and Leading Global Expert in Gender Equality
Sir Rob Wainwright
Senior Partner, Deloitte North and South Europe
Jeff Lanza
Former FBI Special Agent
Oliver Bullough
Author of Moneyland, Freelance Journalist
The Venue
ExCel, LONDON
A brand-new train service is opening later this year, which will change the face of London and the way that our attendees will travel to ExCeL.
ExCeL will have its own onsite Elizabeth line station and the journey time from Canary Wharf, one of the main financial centres in the United Kingdom, will take just 3 minutes.
About GRC World Forums
GRC World Forums is a digital media and events business.
We are a friendly and diverse group of editors, journalists, analysts, event professionals, and community strategists with a wealth of experience in the technology and data space.
GRC World Forums is a trusted information source for more than 750,000
GRC professionals worldwide providing networking opportunities, thought provoking discussions, and actionable insight.
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