In today’s data-driven world, privacy is more important than ever. Businesses collect and store vast amounts of data about their customers, employees, and other stakeholders. This data can be used to improve products and services, target marketing, and make better business decisions. However, it is also important to use this data responsibly and ethically.
Privacy by design is a framework for embedding privacy into the design of products, services, and systems. It involves considering privacy implications from the start and taking steps to mitigate risks. By embedding privacy by design, businesses can enforce responsible use of data and protect the privacy of their stakeholders.
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Why should companies care about Privacy by Design?
There are many benefits to embedding privacy by design. These include:
- Reduced risk of data breaches and privacy violations: Privacy by design can help businesses to reduce the risk of data breaches and privacy violations. This is because it involves considering privacy implications from the start and taking steps to mitigate risks.
- Increased customer trust: Customers are more likely to trust businesses that they believe are using their data responsibly. Privacy by design can help businesses to demonstrate their commitment to privacy and build trust with their customers.Competitive advantage
- Privacy by design can give businesses a competitive advantage: As customers become more aware of privacy issues, they are more likely to choose businesses that they believe are protecting their privacy.
How to embed privacy by design
There are a number of steps that businesses can take to embed privacy by design. These include:
- Identify and assess privacy risks: The first step is to identify and assess the privacy risks associated with your products, services, and systems. This can be done by conducting a privacy impact assessment (PIA).
- Implement privacy controls: Once you have identified privacy risks, you need to implement controls to mitigate those risks. This may include controls such as data encryption, access control, and data retention policies.
- Educate employees and stakeholders: It is important to educate your employees and stakeholders about privacy and the importance of using data responsibly. This can be done through training programs and other initiatives.
Embedding privacy by design to enforce responsible use of data
Day 1: #RISK London, 18th October, 11:00 - 11:30 - Privacy & Data Protection Theatre
Privacy is no longer just about compliance, it’s about data. How can you unlock the value of data without compromising privacy or security?
Placing data responsibility at the core of your strategy is not merely a risk avoidance exercise, it’s key to data protection, fostering collaboration between privacy and data governance teams, and foundational to trust with customers.
The recent ISO 31700 Privacy by Design guidelines provide a framework for embedding privacy by design throughout the business.
In this session, we’ll discuss recent Privacy by Design guidelines and what this tangible guidance means for privacy programmes looking to evolve to beyond compliance to enforce responsible use of data. We’ll also hear from Zebra Technologies and how they embed Privacy by Design into their organisation, with real life examples and current challenges.
- Marco Mendes, Privacy Associate, CIPP/E, CIPM and CDPO/BR, OneTrust
- Sean O’Riordan, Legal and Data Privacy Counsel, Zebra Technologies
Sean O’Riordan is a lawyer at Zebra Technologies, a global technology business, and is also the EMEA representative for Zebra’s global Privacy Office responsible for ensuring Zebra’s compliance with data protection laws in the region.
Embedding privacy by design is an important step for businesses that want to use data responsibly and ethically. By following the steps outlined above, businesses can enforce responsible use of data and protect the privacy of their stakeholders.
In addition to these specific benefits, PbD can also help businesses to improve their overall operations. For example, by considering privacy implications from the start, businesses can design more efficient and effective processes. They can also avoid costly mistakes and rework.
Overall, PbD is a good business practice that can help companies to comply with regulations, build trust with customers, gain a competitive advantage, protect their reputation, and minimize legal risks.