We are very happy to announce that Data Protection specialist Ivana Butorac, will speak at Global Privacy Day, this month.

Ivana Butorac, Data Protection Manager - Team lead EU Regulatory & Compliance, Sopra Steria

Livestreaming on 25 January 2024 as part of Data Privacy Day, Global Privacy Day brings together thought leaders and senior industry professionals to discuss the present landscape of data protection and privacy, and the current and future challenges that professionals face.

Ivana Butorac is an experienced legal professional for Data Protection & Privacy focused on providing consulting services for Government & EU institutions and agencies. She is a Data Protection Expert and Team Lead in Sopra Steria, holds an LLM in IP&ICT Law from KU Leuven and is a passionate Law and Tech blogger.

Ivana appears exclusively at Global Privacy Day to discuss the ways in which AI is set to influence the corporate community.

Below, Ivana talks more about her professional journey and introduces the issues on the table at her session.

  • Exploring Artificial Intelligence in the B2B Realm - Thursday 25th January 2024, 11:00 – 11:30 GMT

Click here to register for free to Global Privacy Day


Could you outline your career so far?

I started my career eight years ago, in the policy environment of the European Parliament which was not focused on digital matters. My start in IT began with Cisco System where I supported Government Affairs team working on regulatory matters.

Back then GDPR was just taking shape, however, this is where I noticed it would be a game changer. In parallel with work, I enrolled in LLM of IP&ICT Law at KU Leuven. This is where my data protection journey started – and continued later on in consulting work.

Soon after, I joined Sopra Steria Cybersecurity and GRC department that exposed me to a variety of data protection-oriented projects in Government & EU Affairs. Today I am the Data Protection Manager in the Cybersecurity Unit of Sopra Steria. The role sees me responsible for coordinating the DP team and ensuring delivering DP services to clients.

What are the primary challenges facing organisations as they bid to embrace AI while adhering to the principles of Privacy by Design & Default?

Compliance is often seen as something to be done quickly and “dirty” – on paper only – rather than actually building compliant and privacy-friendly solutions. The main challenges often lay in poor data governance; primarily companies do not know what data they have, what do they do with it and how to use such data in a compliant way.

AI is a very sophisticated technology with a strong impact on society. Basically, it can be integrated into anything. But the key fact that is often easily forgotten, but which is actually crucial, is that AI starts with data. This is where Privacy by Design arrives as a game changer, helping us to identify all gaps and find adequate solutions when implementing technologies such as AI.

Is it possible for companies today to innovate with AI technology while remaining compliant and without compromising on data privacy?

Laws are sexy – if you understand how to translate requirements into concrete solutions. Legislation such as GDPR and the EU’s AI Act are here to be a business driver, rather than a blocker.

It is absolutely possible to leverage the use of AI to promote innovation while remaining compliant and have privacy-friendly solutions. Data protection will ensure that your AI solutions achieve all your technical and business goals while ensuring product reliability, trustworthiness and customer trust.

Providing clear direction for navigating your current position involves leveraging practical tools like impact assessments, cultivating a comprehensive understanding of your data, and ensuring the quality of data to mitigate adverse outcomes. Additionally, establishing global governance and implementing robust risk management strategies are pivotal components. These key aspects collectively empower companies to seamlessly attain their technology, business, and privacy objectives.

Technology is here to help society develop, but legislation is here to keep such development human-centric.

Hear Ivana Butorac exploring these issues at Global Privacy Day in the panel debate: Exploring Artificial Intelligence in the B2B Realm.

In the dynamic landscape of B2B interactions, the integration of AI has become increasingly pivotal. This session delves into the strategic management of AI within collaborative business environments.

Attendees will gain insights into best practices for overseeing AI implementation with external entities, ensuring seamless integration, compliance, and fostering fruitful partnerships. The discussion will cover key considerations, challenges, and practical approaches to harnessing the potential of AI while maintaining effective collaboration in the B2B sector.

Also on the panel…

  • Tainá Baylão, Senior Specialist Data Protection, Infineon Technologies (Panel Host)
  • Cristiana Deca, Chief Executive Officer, Decalex Digital

The session sits within a packed agenda of insight and guidance at Global Privacy Day, taking place 25 January.


Exploring Artificial Intelligence in the B2B Realm

Time: 11:00 – 11:30 GMT

Date: Thursday, 25th January 2024

                                    Click here to register for free to Global Privacy Day