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How will the UK’s Divergence from EU GDPR affect Digital Advertising?

2021-11-30T17:02:00+00:00

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Theoretically, without these consumer privacy protections, the life of a marketer “intent on web-based tracking” would be made easier. But, the World has moved on.

Couple this with the fact that Wired confirmed that “the free flow of data to the EU from the UK is worth over £85bn to the UK (13% of UK GDP)”, it is vitally important that the UK’s data adequacy is not endangered.

This panel will explore this future journey, the challenges and opportunities, and what the future may hold.

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