Ethics and Consent: Marketing and an Ethical Use of Data

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CMOs need to think seriously about how and why they use data. But, while they harness the power of data, they must do so ethically - taking care of human values at the same time.

This panel will explore how companies are embracing new technologies to utilise data as part of their strategy, whilst ensuring consumers trust their brand.

Timing

Wednesday, 22 September, 09:00 AM - 9:45 AM (BST)

View the agenda

Moderator

Vickie Guilloit, Partner, Privacy Culture

Speakers

Jennifer Riggins, Tech Storyteller, The New Stack

Gabriel Avigdor, Co-founder, Partner, Datalex, Swiss qualified lawyer CIPP/E certified (GDPR)

Steve Bond, Information Rights Manager, The Open University

Akira Matsuda, Partner, Head of TMT/Data Protection Practice, Iwata Godo Law office

PrivSec Global

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Speakers
Jennifer Riggins

2021-09-13T11:26:00Z

Tech Marketing Consultant, Tech Storyteller, SEO Copywriter, eBranding Ninja at Freelance Marketing and Creative Services
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Operationalising Data Retention to Reduce Data Risks

It is estimated that up to 70% of an organisation’s unstructured data is redundant, obsolete and trivial, which creates enormous risk to potential cyber threats, as well as exposure to regulations such as the GDPR for non-compliance in handling and deleting data accordingly. Data you do not have cannot be breached, it isn’t discoverable in litigation or investigations, and it doesn’t require any efforts to store, secure, or manage effectively.
Session
Global Data Protection and Privacy Law Developments: How Ready is China and the World for their new Data Security Law?

China’s Data Security Law contains provisions that cover the usage, collection, and protection of data in the PRC. Violations will trigger penalty fines and even suspension of business and revocation of license or permits.

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Ethics and Consent: Marketing and an Ethical Use of Data

Timing

Moderator

Speakers

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No comments yet

Only registered users can comment on this article.

More from Agenda

Why Most CCPA Cases Will Fail: Five Hurdles Plaintiffs Must Clear

AI Regulation: Stifling Innovation or Not Going Far Enough?

Global Data Protection and Privacy Law Developments, Canada; Reforms, regional developments, and new regulations: How Canada is developing their Data Protection Laws