That’s The Way The Third-Party Cookie Crumbles: The Future of Online Marketing

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As a sector, digital marketing has long been beset by compliance issues and has been subject to a great deal of high-profile enforcement action. 

As Google finalises its plans to phase out third-party cookies, the company claims its new approach to ad-targeting will be more privacy friendly. But is this true? And what about considerations beyond privacy—most notably Google’s market dominance?

This session will explore the future of online marketing and consider the implications for various stakeholders in the sector.