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Having powered a multi-billion dollar industry for many years, third-party cookies are on the way out—which means a revolution in digital advertising is imminent.

Some fear Google’s planned alternative to third-party cookies—FLoC—will cut smaller AdTech providers out of the market. But as always, there are those who view this potential crisis as an opportunity. 

Join our panel of AdTech and privacy experts as they discuss the new world of digital advertising, and how we can build an effective, privacy-preserving alternative to third-party cookies.