Director of Innovation and Sustainability

Will Ashton-Smith

Will is a competent and committed business leader with a keen interest in developing and launching innovative, sustainable products and services that address unmet needs and drive value for business and society. He has experience ‘in house’ working on projects and products for large consumer organisations and in senior management consulting roles where he primarily advised clients on tech-enabled business transformation in the energy and utilities sector. Will enjoys thinking creatively about how to use the latest technologies to create propositions, products and business models that better meet customer needs and drive business value. He is known as an ambitious, high-impact team member with great communication skills. He has demonstrated the ability to influence executives and motivate teams to deliver enduring change. He has an analytical approach to problem solving and is effective at evaluating complex value, customer, regulatory and technical trade-offs to facilitate good decision making. Will’s Key Skills: Customer Proposition & Product Development, Innovation Management, Customer Value Strategy, Client Relationship Management, Program & Project Management, Change Management, Business Case Development & Benefits Realisation, Marketing Strategy, Strategic and Commercial Analysis, Process Re-design & Re-engineering, Customer Experience, Customer Research (Qualitative & Quantitative), Communication & Presentation.

Current Role

  • Company Name: Domestic & General
  • Job Title: Director of Innovation and Sustainability
  • Start Date: June 2022
  • Company Industry: Financial Services
  • Location: Walton-on-Thames, England, United Kingdom



Previous Company:

  • Company Name:  Hatch London
  • Job Title:  Co-Founder & Director
  • Start Date