Chief Data Officer

Steven Fransblow

Steven is a seasoned analytics leader with a passion for driving results from consumer data. Steven is currently the Chief Data Officer at ezCater. He was previously the Global Head of Web Analytics at Wayfair where he is responsible for an aggressive site testing and insight agenda to enhance one of the world’s leading eCommerce web sites. Previously Steven held multiple leadership roles at DraftKings, CVS Health in Marketing Analytics and Financial Planning, where he was directly responsible for driving top line revenue in both a startup and Fortune 10 company. Specialties include: Marketing strategy and analytics, eCommerce and web analytics, integrated program management, navigating complexity and delivering results, qualitative and quantitative consumer insights, marketing effectiveness, program measurement and insight generation to maximize marketing ROI, customer segmentation and profiling, response and predictive modeling, database marketing, experienced SAS, SQL programmer Prior to his role at CVS Caremark, Steven was a Manager at Innosight, an innovation consulting firm, where he worked on client engagements in the healthcare, technology and consumer packaged goods industries. He helped numerous companies capture high opportunity areas through developing processes to identify and bring to market novel product and services. Steven received an MBA from the MIT Sloan School of Management and a Bachelor of Engineering in Computer Engineering from McGill University

Current Role

  • Company Name: ezCater
  • Job Title: Chief Data Officer
  • Start Date: May 2022
  • Company Industry: Internet
  • Location: Greater Boston



Previous Company:

  • Company Name:  Special Olympics Massachusetts
  • Job Title:  Vice Chair (Development Committee), Board Of Directors
  • Start Date