Consumers, investors and employees increasingly expect businesses to act in an ethical and transparent way. Developing a sense of corporate “purpose” is a means to set boundaries and guide your business as it grows.
But should every company seek a guiding purpose? Is talk of purpose always meaningful, or can it just be a PR exercise? And how can businesses operating across different cultures find a purpose that consistently makes sense?
This session will explore the notion of business purpose, and how—or whether—to find yours.