All Marketing and Advertising articles
-
NewsDigital advertising drives consumer talk far more than Facebook ads
A new study has found that digital display ads contribute significantly more than social advertising on Facebook to the volume of conversations for marketers, both on and offline.
-
VideoHow to collect, store & deploy personal data through web trackers
The ePrivacy Regulation is not yet in place, but cookies and other tracking mechanisms have been under close scrutiny from DPAs.
-
PodcastChris Combemale: CEO of the DMA
In this episode, hear from the CEO of the DMA - Chris Combemale, discussing privacy as a core brand value of a customer-centric business.
-
PodcastJulia Porter: Marketing Leader & GDPR Specialist
In this episode, hear from the Marketing Leader & GDPR Specialist Julia Porter, as she discusses the impact on data privacy of Adtech and Programmatic Advertising.
-
FeatureGDPR: What does it mean for the media industry?
Is the media industry taking sufficient action to meet the requirements GDPR?