General Counsel and Director of Compliance, Asendia UK

Cynthia Kapoor

Cynthia Kapoor is an experienced corporate compliance lawyer, and a former Head of Legal of the Year award winner (Women in Governance, Risk & Compliance awards 2021). At Asendia UK, in her role of General Counsel and Director of Compliance, she has a UK and International commercial focus, enabling the growth of the business, including reorganisation, advice on strategy and operations. Her remit sees her leading the compliance function along with being the board director with legal expertise.

Cynthia is a UK-qualified solicitor with 22 years’ experience, and a background in retail, e-commerce, and supply chain businesses. She was previously Head of Legal at ASOS.com and Assistant General Counsel at dunnhumby, part of Tesco plc. Cynthia grew up in Hong Kong and London, and currently lives with her family in Hertfordshire.

Cynthia’s professional drivers are to demystify and simplify the legal process to a level that everyone can understand, to solve problems and issues pragmatically, and to think empathetically in every circumstance. She is also a keen diversity advocate.