Emily Gooday

Emily leads Compliance at Genistar, one of the UK’s fastest-growing financial education and services brands. With over eight years’ experience in insurance and financial services, she leads governance, risk, compliance and business integrity across a nationwide mixed-model sales force of 3,000+ independent representatives, building controls that work at the front line as well as in the boardroom.

Her expertise spans regulatory change, financial crime, conduct risk, and operational resilience. A front-line innovator, Emily is spearheading AI-enhanced oversight that analyses large, multi-source datasets to power predictive modelling, early-warning indicators and proactive perimeter interventions. Her approach combines disciplined model governance with Consumer Duty outcomes, ensuring automation raises standards without dulling judgement or slowing the business. Emily’s frameworks emphasise fair value, clear communications and proportionate, outcome-based supervision.