Founder & CTO of TruAnon, Inventor of the App Store

In the early 1990s, Jesse Tayler built the first App Store and presented it to Steve Jobs to protect the rights of artists online.

Today, he applies anti-risk logic to social and marketplace platforms—making profiles private, portable, and fraud-resilient by returning control to the rightful owner: the individual.

This eliminates liability and enables limitless adoption.

 

 

 

 My Sessions

App Store Origins: Anti-Fraud from Music Rights to Digital Identity

Risk Stage

Thursday 13th November 2025, 1:30pm - 2:00pm