Iñigo Antolin

With a background in journalism and digital marketing, Iñigo is an expert in explaining the critical value of data, making sure that all insights are actionable, accessible and drive commercial value. He particularly enjoys the role of being the ‘translator’ between technical teams and the rest of the organisation keeping sight of the critical role of data in any business process. Iñigo very interested in areas like behavioural economics and storytelling and how they can be used in the data industry to change behaviours and processes.