Making reputation visible
Blue John is building trust infrastructure for regulated enterprise.
GREY is one platform with infinite applications across talent, teams and organisations.
We start with talent acquisition because that’s where people risk is hardest to see and wrong hires are costly. One in three hires is wrong. The average cost is 3x salary, sometimes as much as 15x. That’s over £100k on average per wrong hire.
GREY combines applied neuroscience, AI and reputation analysis to reveal who someone actually is, not just what they claim to be. This is people risk intelligence. Grey Flags (hidden risks), Lightning Bolts (untapped potential) and Traitmarks® (how someone shows up at work) that the current talent process misses.
Not a test. Not judgement. Insight while you still have time to change your mind and intelligence that shapes onboarding and employee experience.
Built for regulated businesses making talent decisions that carry reputational and regulatory risk. From SMEs and growth companies in financial services, professional services and healthcare, to enterprise teams navigating change.
The cost of getting it wrong isn’t just financial. It’s time, trust, momentum and reputation.
We’re not here to replace your talent process. We’re here to protect it.
Founded by a team with over 20 years in reputation management, due diligence and Open Banking, for customers who refuse to ignore the risk in their most important decisions.
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