Ketch Primer on Privacy in 2021


In the often dizzying and confusing arena of data privacy, a new normal is rapidly unfolding, a paradigm that elevates data rights and data dignity.

Characterized by a wave of new regulations and competing imperatives, the complexity of this new paradigm can overwhelm and paralyze business leaders searching for the ideal and responsible path forward. Many believe they face an impossible Sophie’s Choice: Dismiss privacy requirements and use personal data to grow, or comply and stagnate.