The privacy regulators have a message for brands – unless you can prove otherwise, you must assume that children – people under the age of 18 years old – are using your digital products and services. When it comes to lawfully processing the personal data of children regulators are reminding brandsthat there has always been a high bar for compliance. They want to see brands utilising new skills and capabilities - insight and design - to create an “age appropriate” privacy experience transformed by visibly different approaches to child friendly privacy communications and settings. This panel explores how to put insight and design front and centre to make sure you are creating the best age appropriate experience you can.